With the advent of mandatory CLE in 2010, we needed an online CLE service, but didn’t have the resources to do it in-house. Of the outside service providers we interviewed, Classroom24-7 was the only one who brought the entire solution to us…video production, LMS, CLE compliance technologies, certificate management, e-commerce, marketing, and help desk support…in a user friendly, easy to understand online format. Our members love the service!— Jonathan Cowles, Executive Director, Middlesex County Bar Association
Middlesex Quick Facts
- Serve Thousands of New Jersey Attorneys
- Created Solution to Shift from Voluntary to Mandatory CE Program
- Classroom24-7 Produced Scalable Ecommerce Education Site
- Provide Video Capture, Sales, Marketing Services
In 2010, New Jersey transitioned to mandatory continuing legal education for all attorneys. The state’s bar associations were forced to address the growing need for relevant, convenient legal education courses. With little expertise in online programs, marketing or logistics, many of them turned to Classroom24-7 for support.
Classroom24-7 needed provide services, marketing support and websites/learning platforms to create a new and profitable service for 7 of NJ largest county bar associations. To implement these services, Classroom24-7 worked closely with each executive director to produce an e-commerce-enabled distance education website that would highlight the Association’s courses, enable efficient marketing to members and enhance member learning. Classroom24-7 handles video production services for each Bar Association, capturing and producing a library of over 200 CLE courses. Classroom24-7 also provides assistance on sales, marketing and the administration of county bar CLE courses and has helped generate a new and very significant revenue stream for Bergen, Essex, Middlesex, Camden, Burlington, Mercer and Monmouth County Bar Associations.