Identifying the most promising distance education programs to launch through rigorous market research and analysis

We work with our clients to create an initial list of potential programs. We then apply a set of criteria to determine the most promising programs and perform an extensive analysis on each of these programs.

Our Market Opportunity Study Services include:

  • Compilation and Analysis of Publicly Available Information
  • Primary Market Research including Interviews and Surveys with Subject Matter Experts
  • Discussions with Key Stakeholders
  • Analysis of Comparable Existing Programs
  • Market Size Analysis
  • Examination of Competitive Landscape
  • Identification of Target Student Profile(s)
  • Intrinsic and Extrinsic Motivators for Students to Enroll
  • Evaluation of Various Business Models
  • Development of Actionable Recommendations

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